Our values | Iinuma honke

About us

Our values

Brewing exquisite sake.
Curating enchanting settings.

We take pride in our relentless pursuit of exploring and perfecting the art of brewing sake. Our commitment extends to our engagement in delivering products with a flexible mindset to cater to our customers, whose tastes have become increasingly diverse. We utilize our brewery’s premises to curate spaces and host events with the aim of providing enchanting settings where guests can immerse themselves in the world of Japanese sake.

We take great pleasure in knowing that sake will continue to be loved through the ages and well into the future. The journey forward is shaped by the culmination of our daily efforts. That is why we are revisiting our origins and embracing the spirit of Kinoene (甲子, or Wood Rat), the first combination of the sexagenary cycle of the ancient Chinese zodiac. Rooted in this philosophy, we remain unwavering in our devotion to brewing exquisite sake and curating enchanting settings as we endeavor to realize this in our daily operations.

Since ancient history, the Japanese have believed that commencing something new on the day or year of the Kinoene, the first combination of the sexagenary cycle, ensures a steady flow of good fortune and positive energy, thus paving the way to prosperity and success.
Founded on the spirit of Kinoene, we embrace the following message:
Adding vibrance to new beginnings

Be it the commencement of a joyous celebration or the dawn of a new chapter in life during seasonal transitions, we aspire to be the sake and brewer that adds a touch of vibrancy when a new and exhilarating experience is about to unfold.

Through our products and venues, we channel the values embedded in the making of our updated Kinoene.

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An open and immersive brewery experience

In almost every region is a longstanding sake brewery, and it’s not rare to come across one that was founded as late as the Edo period. With today’s advancement in logistics and transport, products can easily be acquired from any region, but we are confident in saying that no entity has embodied the history of its region as much as sake breweries have. We hope to promote the Shisui community, which had never been the center for tourism, through our brewery and communicate the charms of the locale to the rest of Japan.

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